This project involved creating and adapting Masterplug’s packaging guidelines to showcase a new product addition that did not quite fit into any of the pre-established product ranges. It required me to brand the product to a more retail focused audience (as opposed to the usual B2B client base) and create all imagery and assets for the product.

I was tasked with designing and creating lifestyle imagery for both products in the range (as seen below), along with the hero shots of the products. Through multiple concept refinements I found it best to draw vector illustrations of the products for the front and rear of the packaging. As I felt this enhanced the imagery allowing the product stand out more on the shelf.